You got to serve somebody.

January 7, 2009

Om thinks Renkoo is rebooting, and we’ll be the first ones to admit that 36 million Booze Mail users on Facebook platform isn’t worth a whole lot, even as Facebook passes 150 million users. As Andy Grove put it, “You can’t build an empire out of this kind of concoction.”

But Om, we’re not bored at Renkoo. And we’re still building Facebook and MySpace applications. So what has changed?

We believe an important mission has found us. And we believe we’re just getting started.

We believe the first four years of Renkoo were our boot camp, where we learned all of the skills we can now employ to help people serve.

We believe that Monday, January 19 — MLK Day — is an opportunity for everyone to find an opportunity to serve.

We believe that Craig Newmark was onto something big when he explored the metaphor of a Craigslist for service.

We believe that a lot of other people also believe that 2009 is the year of service. This is going to be big — and millions of Americans are going to participate. And corporations too.

We believe, like Arianna Huffington, that Obama isn’t the only one being inaugurated on January 20th. We are all stakeholders.

We especially feel this way after noticing that today the Presidential Inauguration Committee launched USA Service dot org. This is one step closer to Obama’s service agenda becoming real. Next up: passing the bipartisan Serve America Act into law.

So Om, stop being so cynical, and Sign Service Nation’s Declaration of Service. America has a lot of work to do in 2009, and we all have an opportunity to serve. Om, we invite you to be part of the solution.

And Om, there’s more to life than a business model.

Goodness begins in small steps.

4 Responses to “You got to serve somebody.”


  1. […] trackback so far January 7th, 2009 9:09 PM PT Find an opportunity to serve. « Renkoo Blog said: […] an opportunity to serve. By ifindkarma Om thinks Renkoo is rebooting, but we […]


  2. […] firm, Renkoo, has gone through another transformation into another direction for the company.  Renkoo responded to Om’s post: Om thinks Renkoo is rebooting, and we’ll be the first ones to admit that 36 million Booze Mail […]

  3. Lara Says:

    Nicely put, Adam. I certainly hope that 09 is the year of service!

  4. Laura Norvig Says:

    Adam, you are so on the right track with this. Yes, both businesses and individuals will be part of the solution. Web and social media services that help people connect with volunteer opportunities can generate revenue AND do good. Look at the Lil’ Green Patch model for one small example. Best of luck to Renkoo in 2009!


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