Booze Mail Dissed on USA Today
December 3, 2007
In an unprecedented act of journalistic hubris, USA Today last week lumped Booze Mail together with (of all things) Zombies! Classifying such apps as “inane,” the article went on to describe Booze Mail as a “classic example” of the genre. Well, USA Today, this means war. Expect to see a round of Prune Juices in your inbox any minute now!
100 Millionth Drink Sent
September 23, 2007
Booze Mail launched on June 29, and now, less than three months later, Booze Mail users have sent 100 million drinks.
Our users now send over 3 million drinks a day. That’s a lot of cheer around the world! Remember: send drinks, not war. 
3 Million and 3 Mentions
September 21, 2007
1. Jessica Guynn, Los Angeles Times:
They came up with the idea of enabling Facebook users to send drinks — a cold beer, vodka martini or something fictional from “Harry Potter” or “Star Trek” — to their friends. In two months, Booze Mail has… served 50 million drinks…
2. Justin Smith, Inside Facebook:
Unlike most experimental apps, Booze Mail took off: it’s currently the 15th most actively used application on Facebook, with over 300,000 daily users and 3,000,000 total installations.
3. Jeff Nolan, Venture Chronicles:
…As evidenced by the fact that they have 3 million Facebook users, it is clear that there is something there “there”.
Alrighty then.
