I Red Cross New York
March 10, 2009
As seen in the New York Times, the famous logo for “I ♥ NY” is being replaced in the recent public service campaign to “I (Red Cross) NY” in hopes of getting New Yorkers to volunteer for the Red Cross Reserves in the event of a disaster.
There are currently 6,200 members of the Reserves, the New York Red Cross says, who qualify to help in the event of large-scale mishaps, man-made or natural, by taking a six-hour training session.
The goal of the campaign is to increase the ranks of the reserve force by more than half, to 10,000.
In addition to individuals volunteering, there are many media organizations who are pledging ad space or commercial time in support of the campaign.
Among the media outlets that are promising to donate ad space and commercial time for the campaign are bloomberg.com; fandango.com; hopstop.com; menupages.com; New York magazine and its Web site, nymag.com; Thomson Reuters, which will run ads on the giant digital signs on its building in Times Square; and U.S. News & World Report magazine.