3 Million and 3 Mentions

1. Jessica Guynn, Los Angeles Times:

They came up with the idea of enabling Facebook users to send drinks — a cold beer, vodka martini or something fictional from “Harry Potter” or “Star Trek” — to their friends. In two months, Booze Mail has… served 50 million drinks…

2. Justin Smith, Inside Facebook:

Unlike most experimental apps, Booze Mail took off: it’s currently the 15th most actively used application on Facebook, with over 300,000 daily users and 3,000,000 total installations.

3. Jeff Nolan, Venture Chronicles:

…As evidenced by the fact that they have 3 million Facebook users, it is clear that there is something there “there”.

Alrighty then.